Amsterdam’s oldest district has always had a reputation for appreciating all things sensual, but since Thursday evening the red shop windows of the Dutch capital have been attracting clients of a very different sort: the elite of the international art scene, brought together under the motto “Inspire–Create–Expose”.

The Rooms of Red Bull will be giving musician, painters, designers and photographers from across the whole artistic spectrum the chance to display their work until the end of August. Indeed, with the artists in the Dutch capital free to produce and display whatever they want, there is no way of knowing what will appear in the district’s famous red windows. Every Sunday the doors are thrown open to the public as the Rooms of Red Bull invite tourists and locals alike to hang their own art on the walls or take part in workshops. One thing is for sure: the Rooms offer more than enough space for everyone to express their artistic talent to the full.

Official spokesman of the Dutch capital, Edwin Oppedijk, is thrilled with the initiative: “This project presents real creativity and quality in the heart of Amsterdam.”

Artist Dadara, who created his world-famous exhibition Guantanamo Brain in Amsterdam, is sure that the project will be a success: “The Rooms of Red Bull are a place where artists, creative people and musicians meet and are inspired to turn their dreams into reality.”

Pictures free for editorial use only: Dean Treml and Daniel Grund for Global Newsroom.com