Red Bull has long been dazzling the planet with spectacular extreme sports that have helped make it famous and become the world’s leading maker of energy drinks – a tried and true recipe it used once again with its launch into the South Korean market.

Americans Miles Daisher (42), Charles Bryan (41), Mike Swanson (38) and Jon DeVore (36) make up the team of B.A.S.E jumpers known as the “Red Bull Air Force”. These extreme athletes, a group of fearless daredevils, belong to the absolute elite of the most dangerous sport.

Director Michael Bay, famous for blockbuster films, even included members of the “Red Bull Air Force” for action scenes in his film “Transformers 3”

With their spectacular leap off the TV tower in Seoul, the quartet went down in history for performing South Korea’s first B.A.S.E. jump anywhere. Never before had anyone done a B.A.S.E jump on the peninsula.

Due to the humid and hot weather, the visibility was at times limited. “The conditions were not perfect and I was pumped up with adrenaline,” said Charles Bryan afterwards. That was only just the beginning. Over the next several days many other top Red Bull athletes from a wide variety of sports such as wakeboarders, skaters and BMX riders will be coming to South Korea from around the world for special performances to help to mark the launch of the energy drink in South Korea.

Dietrich Mateschitz founded Red Bull in Austria in 1987. Red Bull’s very own Formula One racing team won the coveted Constructors’ championship last year and their driver Sebastian Vettel took the Driver’s championship. Red Bull has sold more than 30 billion cans, including more than 4.2 billion last year alone.

*B.A.S.E is an acronym for four categories of fixed objects from which one can jump: B for buildings, A for antennae, S for spans such as bridges and E for earth or cliffs.

Pictures free of charge for editorial use: Joerg Mitter, Sebastian Marko for Global-Newsroom